¨Adios, Mr. Pinochet¨
No is one of
those films which I wasn’t looking forward to seeing because I just wasn’t
interested in the subject matter. I´m not into historical political movies, but
this film was much more than that. No works more as a media satire than an
actual political movie. The satire works really well and it reminds us of how
important the media can be in our society. No should be required viewing for
all advertising students in schools around the globe. The film works in great
part thanks to Gael Garcia Bernal´s performance as the ad executive who comes
up with the campaign for No in the referendum. Bernal has proven in the past
that he’s a very reliable actor, and one of the best in Latin America. The film
also has great direction from Pablo Larraín, who decided to shoot the film
using U-matic video tape to give it a more 80´s vibe since that was the type of
video which was used then. That brought a sense of realism to the movie, and at
times it felt like a documentary. This was a well crafted film, and a decent
contender for best foreign film of the year. It lost to Amour in the Oscars,
but received a lot of love in the Cannes Festival last year. The screenplay was
very well adapted by Pedro Peirano (who also wrote the screenplay for 2009´s
The Maid, a well received Chilean film) from Antonio Skarmeta´s (famous for his
novel Il Postino) play. This is one art house film you won´t regret watching.
It´s the end
of the 80´s and Chilean dictator, Augusto Pinochet, has called for a national
referendum after being pressured by international organisms. After 15 years of dictatorship,
Pinochet is allowing the country to vote Yes or No to him extending his rule
for 8 more years in the country. Everyone is convinced that this is all a farce
and just a means for Pinochet to legalize his authority. Pinochet is also
convinced he will win the elections considering that he has brought economic stability
to the country. For 27 days both parties will be allowed to have a 15 minute
spot of uninterrupted television air time in which they can campaign. This is
where the young ad executive known as Rene Saavedra (Gael Garcia Bernal) comes
to play. The No coalition decides to hire him to lead their campaign, but what
they don´t realize is that he will bring a unique approach to the campaign. Since
Pinochet´s dictatorship was known for its brutal intimidation and censorship,
everyone in the No coalition expects to make their voice heard and focus on the
violence and brutality of his government, but Saavedra has a different view: He
wants to make a joyful, colorful, and upbeat campaign where the primary message
is that ¨Chile: happiness is coming.¨ Everyone in the campaign is upset about
this, including Saavedra´s ex wife, Veronika (Antonia Zegers), who thinks all
this is just a waste of time. However, the campaign begins resonating with
voters, and Pinochet´s people decide to hire Saavedra´s boss, Lucho Guzman
(Alfredo Castro), to counteract the comedic and joyful campaign. Things won´t
be easy for the No coalition because the government begins intimidating and
pressuring them through violence, but Saavedra knows that his campaign can
change the course of the country for the better.
Advertising
is a powerful weapon in today´s world, and more than ever we see governments
trying to control and censor the media. The reason being that they know that it
can shift elections and bring down tyrannical leaders. That is why more than
ever, we must fight to keep governments from trying to control or censor the
media. What a lot of politics have done is use advertising wisely to get
elected. The film is a great case study on politics and media and how they are correlated.
No is a film everyone involved in media and politics should see because it
shows the advantages and disadvantages that this medium has. Pablo Larrain has
directed a powerful film which teaches us how the media can influence public
opinion so easily. If only we could have more uplifting and joyful political
campaigns like this I would be much more interested in voting. I vote yes: go
see this movie.
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